Once known which is marketing and the basic concepts that revolve around it, it is necessary to learn about the marketing strategies that are best suited to various types startups. Thus, this article will present the types, tools and communication channels that make up the strategies marketing best known.

Types of marketing

There are several types of marketing. With this, different strategies, channels and approaches are made to achieve various types of objectives. That is, the entrepreneur needs to know the main types of marketing, in order to identify the one that best suits your goals.

Inbound marketing

This type of marketing consists of attracting customers through the content (blog, podcasts, videos, newsletters, among others) that the company creates. That is, the entrepreneur works the commercial component of his business indirectly.

Thus, inbound marketing is a marketing strategy that customers get when they voluntarily look for something. The company does not go after consumers for its products, but attracts them when they look for it.

This strategy takes into account the need to establish an online presence in this competitive environment. It is not enough to develop an aesthetically professional website. Now, inbound marketing allows the entrepreneur to measure the results since, in the digital world, everything can be controlled.

Today, potential customers are actively looking for solutions to their problems. Therefore, it is essential that the position in the search engines are favorable to the company. So, one strategy this type has at least three elements: content, SEO and social networks. The first element is responsible for attracting or not the target audience. SEO is responsible for the visibility of the content in the search engines. Finally, social networks allow you to increase the reach and impact of content.

Outbound marketing

On the opposite side of the inbound marketing, we have the outbound marketing. That is, while the first are defined strategies to attract potential customers, at the outbound marketing they are set strategies to address potential customers. Because its methods are classic, outbound marketing It is also called marketing traditional.

So in a first stage, the company defines the ideal customer profile. Then, it uses different communication channels to reach them (flyers, television ads, phone calls, among others).

Currently, this type of marketing strategies it is losing popularity once it is implemented, it interrupts consumer activity. However, without strategies de outbound marketing, people's recognition and trust can take much longer.

Thus, it is necessary that the approach to be followed is seriously considered by the marketing team and the entrepreneur in order to ensure that it is not unwanted and, consequently, negative for the client.

Content marketing

This type of marketing there since the Internet exists and is the basis for the inbound marketing. Currently, it represents one of the main strategies.

Marketing content consists of producing relevant content for the target audience in order to help and clarify their doubts, attract potential customers or maintain a privileged position on a given topic. Whether educational, tutorials, entertainment or professional content, the marketing content starts and ends the moment any type of content is produced.

In addition, a good practice of this strategy is to write content about the difficulties of the target audience and not just write about the advantages of the company's products.

Marketing digital

In a very simple way, marketing digital is to apply marketing strategies online. This concept is growing more and more as people start to consume online content instead of traditional ones.

So the marketing Digital is a set of strategies that the company runs online in order to attract consumers, establish relationships and define a brand identity. In addition, this type of marketing allows data collection and test the effectiveness of strategies using metrics.

Due to the current digital environment, investing in marketing digital is almost mandatory for any type of company. However, they should be aware that, just as in traditional methods, there are cultural, psychological, geographical factors, among others, that influence the conversion of people to consumers.

Direct and indirect marketing

Direct marketing consists of using a base of contacts to establish direct communication with people who have already shown interest in the brand. For example, through a newsletter that the consumer subscribed to previously, the company sends an email with the news, applying marketing strategies.

This type of marketing it is also referred to as data marketing.

On the other hand, the marketing It is one of the indirect strategies more discreet disclosure since it doesn’t look like advertising. In other words, the product is presented to the public in a way that they do not realize that it is intentional. It is a very common practice in films or series, for example F.R.I.E.N.D.S.

Personal marketing

Marketing it's not just about companies and their products. It can also be applied to people and their personal brand.

This marketing strategy it is used to build a positive image of a person, promoting his professional techniques, experiences and other skills. So, if applied well, the public will see this person as a reference.

Athletes like Cristiano Ronaldo, enjoy this type of marketing strategies. Through his social networks, he shares some remarkable moments of his career as well as more personal moments. Thus, it wins the sympathy of its followers and conveys credibility to potential sponsors and the press.

endomarketing

As marketing strategies they are not just outside the company. These can also be applied internally through internal marketing. Incidentally, it is also designated as marketing internal, where the target audience is employees.

Here the strategy is to build a positive image of the company with its employees in order to motivate them in their work. In addition, it allows to establish a more pleasant and motivating work environment.

This type of marketing it can also have an influence on people outside the company because, when employees feel happy with their work and their conditions, they tend to talk about the benefits for family and friends.

Product Marketing

Finally, we have the marketing of product. It is marketing strategy is focused on finding, attracting and converting customers to a product. That is, the objective of this is to connect products and people.

Therefore, it is necessary to plan this strategy. In an initial phase, the positioning in the market, the target audience, the message of the company and its product, the differentiating characteristics in relation to the competition and how the work team will execute them are defined.

O marketing of product is essential when a new product is being launched on the market or entering a new market.

Marketing channels

After the main types known marketing, it's time to get to know the channels of marketing where strategies can be implemented.

The channels marketing they are the means of communication that the company establishes with its public. Thus, issues such as the dissemination, distribution, communication and availability of products must be covered by this marketing strategy.

There are several ways in which each has its own distinct characteristics. It is up to the entrepreneur to understand which channel or channels are best suited to the business as well as the most efficient to reach the desired audience. Following are the main marketing channels:

Social

Nowadays it is difficult to find people who do not have some kind of social network. Therefore, they present many opportunities for any type of company.

Social networks help to obtain more visibility and, consequently, more sales.

Email

Email is one of the most powerful channel marketing and as such, one of the most effective marketing strategies digital. In addition, through monitoring and performance tools it is possible to determine its effectiveness and apply improvements.

Search

Nowadays when a person wants to get some information or buy a product, the first thing he does is to search on search engines, like Google. However, there is a lot of information available online and companies have to do more to ensure a good place in the results of this research.

In applying marketing strategies content, this is possible. When checking the name of the company in the first places of the results of your search, the potential consumer will associate the company as one of the solutions to your problem.

Reference

One of the most reliable sources is from friends or family. Thus, the reference represents one of the best channels of marketing.

In the digital world, this is already more comprehensive. By checking comments, reviews or advice from other consumers, we are already able to determine whether a certain company captivates us or not.

Direct

The channel marketing is the consumer’s specific search for the company. That is, when the latter types the URL address of the website. Thus, the entrepreneur's duty is to ensure that he sets a short URL that is easy to remember.

paid Advertising

This strategy it is very effective when the company wants to increase the reach of its products and consists of paying or sponsoring ads. This means of communication allows defining a consumer profile with a certain set of interests and directing ads to them.

Generally, the company pays to a specific network or networks to disseminate its content. Google, Facebook, Instagram, Youtube and Spotify are some examples of these channels of marketing.

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